Today marks an exciting milestone for us as we officially rebrand from TruePrep to Juno.
From the outside, we're changing our name. From the inside, we're stepping into a much bigger mission.
When we started TruePrep, the idea was simple: take the worst parts of tax season - the endless prep, the missed context, the grind - and automate them away.
We built AI assistants that actually understood the work, learned how firms operate, and made prep feel human again.
What began as a smarter way to handle documents and checklists has become something much deeper: a new way to redefine how modern tax pros work – by relieving you, not replacing you.
Why Juno?
The name Juno comes the idea of having a junior assistant around to help you out on whatever tax-related work the day brings. We're here to relieve tax professionals - not replace them.
Our mission remains unchanged: to build tools that feel like teammates - ones that understand the real challenges tax pros face every day.
What This Means for You
For existing customers: Nothing changes in terms of your service or login credentials. All your data, workflows, and team access remain exactly the same. You'll simply see our new branding rolling out across the platform.
For new users: You'll experience the same powerful AI capabilities that have helped thousands of tax professionals work more efficiently, now under the Juno brand.
Our Continued Commitment
The rebrand to Juno reinforces our commitment to:
- Building for tax pros: Every feature we develop is designed by Dave, our founder with 10+ years of experience as a CPA and firm owner.
- Maintaining security: Your client data remains protected by enterprise-grade security measures.
- Continuous innovation: We're constantly improving to handle more complex tax scenarios. If you have any ideas, drop us a line.
- Supporting your growth: Our tools scale with your practice - whether you're a solo practitioner or a growing firm.
What's Next
This rebrand is just the beginning. We have exciting developments coming:
- Enhanced AI capabilities for complex tax scenarios
- Expanded integration options with popular tax software
- New collaboration features for tax teams
- Advanced automation for routine tax tasks
A Personal Note
To our incredible community of tax professionals: thank you for your trust, feedback, and partnership. You've shaped every aspect of what we've built, and you'll continue to guide our future development.
The challenges in tax work are real - increasing complexity, tighter deadlines, and growing client expectations. That's exactly why we exist.
Ready to Experience Juno?
Whether you're new to our platform or a longtime user, we invite you to explore what Juno can do for your tax practice.
Current users: Log in with your existing credentials at app.juno.tax
New to Juno? Start your free trial and discover how AI can transform your tax preparation workflow.
Welcome to the future of tax work. Welcome to Juno.